Apple continues to surprise consumers, but recently the shock is attributed to pricing. On Tuesday, the company released its latest operating system software, OS X Mavericks, completely free.
“The days of spending hundreds of dollars to get the most out of your computer are gone,” he continued. “Today we announce a new era for the Mac, because today we’re announcing that Mavericks is free.”
Bad news for Apple’s competitors, this pivotal move is predicted to have a defining impact on the industry. Competitors will now struggle to lower operating system prices and the prices of their electronic products in general.
“Apple’s software approach is bucking trends in the software industry to get users to pay even more for programs by charging for them on an annual subscription basis.
‘We are turning the industry on its ear,’ Apple CEO Tim Cook told the crowd.”