Customer feedback is an important tool in making a company successful, but it is often difficult to collect. However, new technology has made the process much quicker and less painful.
“’We’re operating under the assumption that people enjoy having their voice heard,’ says Erik Schluntz, co-founder of Posmetrics, a startup focused on helping businesses collect real-time customer feedback with an iPad app. The app makes it easy for customers to answer a few quick questions within 20 seconds before leaving a store or hotel.
Posmetrics’ clients pay a monthly fee for use of an iPad with a dedicated app for customer feedback. The iPad is mounted on a stand so customers passing by can quickly answer a few questions. ‘People want to be able to help the businesses,’ says Schluntz. ‘We’ve found that’s incentive enough.’”
Posmetrics technology is already present in the hospitality sector, but the possibilities are endless for the emerging company.